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What They Didn't Teach You In Photo School: The secrets of the trade that will make you a success in the industry, by Demetrius Fordham
Free Download What They Didn't Teach You In Photo School: The secrets of the trade that will make you a success in the industry, by Demetrius Fordham
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Review
" What They Didn't Teach You In Photo School: The Secrets Of the Trade That Will Make You A Success In The Industry was made for budding photogs hoping to make the move from amateur to the big leagues. It includes advice on taking better photos, starting their own photography business and building their brand online. Seriously, you're really hooking them up". - Essence.com"How-to books are the Sherpas that usher you to the base camp at the foot of a photographic Everest." -New York Journal Of Books
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About the Author
Demetrius Fordham is a professional commercial, editorial and lifestyle photographer based in Brooklyn. Born in Stuttgart, Germany and raised in Denver, Colorado, Demetrius studied in Santa Barbara and at the New School, NY, worked for iconic photographers such as Sheila Metzner and Kurt Iswarienko, and was first assistant of celebrated commercial photographer Doug Menuez before striking out on his own. These days his client list includes names like Condé Nast Traveler, the Wall Street Journal, CNN, Steve Madden, and Philip Morris International. Location: Brooklyn, NY.
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Product details
Hardcover: 224 pages
Publisher: Ilex Press (October 6, 2015)
Language: English
ISBN-10: 1781572690
ISBN-13: 978-1781572696
Product Dimensions:
5 x 1 x 7.4 inches
Shipping Weight: 14.9 ounces (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
22 customer reviews
Amazon Best Sellers Rank:
#37,369 in Books (See Top 100 in Books)
Excellent book written by the former first assistant to Doug Menuez. It is a how-to-reality-guide into the real-life of working commercial and editorial photographers and what it takes to make it and excel in a hyper-competitive world. I only wish it had been written when I was a young photographer just starting out.Read this book and then go join APA (American Photographic Artists) or another photo trade group. http://www.apanational.com
This book's target audience is the new professional photographer who has graduated from one of the photography schools and is anticipating a career in a big city environment. It assumes you'll be working as a photographer's assistant and then going out on your own into a commercial studio environment. Unfortunately, that was a scenario that worked in the prior millennium and that has been heavily diminished in the current market. While many photographer in larger cities, especially those associated with advertising and fashion, are still going through this process successfully, many more are starting out in online environments, multi-media, blogging and so on.The other issue with this book is that the information is really rather limited. Suggestions to get an online social media presence are valid, but the book falls woefully short in describing how, or what works best. The book's general assumption that photographers will be working fashion, while valid for those cities mentioned, ignore vast areas of commercial photography, including portraiture, weddings and event, art photography and most forms of photojournalism.The information presented is accurate and, for limited people, accurate and appropriate. But the book is fast becoming outdated and has less of an application to photographers who didn't come through a traditional school and apprenticeship.
The book itself is very good! It gives you a very deep and insightful perspective of many of the issues and challenges that you have to face and overcome to be a successful practitioner. I totally recommend it! However, I was extremely disappointed with the state in which the book arrived. It was visibility damaged and the cover was all scratched and dirty. It seems like they just throw the book inside the box and nobody cared to place any kind of protection such as bubble wrap. I know that for some people this might not be a huge issue, but in my opinion, I believe that if you are buying something listed as "new" you should receive it in good condition.
This book is certainly a good introduction in to what it takes to begin a photography business, but is one of a few that should be used
I feel like today we are surrounded by talented photographers, but it takes much more to be successful professionally and this book will show you how. Cut out years of learning the hard way and get the quick, practical tips in this read. This book is a must for anyone who wants to make a living in this business. Great gift idea for aspiring photographers!
Excellent book with essential knowledge of the industry. You literally could read this instead of going to school. Study business instead.
Good book...
Great breadth, good depth, grounded in the real world, practical, well organized.
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